Internet Marketing

What is Online Marketing?

Online Marketing is application of Internet and associated innovations to achieve the company's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, offer details to prospective customers and to reach various geographical regions and specific niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on consumer needs and wants will help an organisation to satisfy really to thrill its customers better and efficiently. Structure close relationships and maintaining existing customers is extremely crucial because obtaining a brand-new customer is costly than keeping the existing client.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely important.

Online Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to find brand-new sites, search Engine marketing is important. Research reports reveal that most of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

E-mail Marketing

Email is the most popular online activity. According to the research study findings 96% online users use E-mail. Email marketing can be used to drive sales, provide customer service and to develop close relationships with the clients. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. We can expect a higher response rate around 10-- 15% from an in-house E-mail list. , if we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.
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Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and cost effective advertising because you pay only for efficiency.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.

Publicity

Promotion is about developing awareness, developing trust and credibility. Online news release distribution plays the primary function in this.

Search Engine marketing is crucial due to the fact that 85% of Internet web surfers utilize search engines to discover brand-new websites. E-mail marketing can be used to drive sales, provide consumer service and to construct close relationships with the consumers. E-mail marketing is a cost reliable Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new sites.